This project was born in the light of the current political situation in many EU countries, the
increasing Euroscepticism and the apparent erosion of EU values. A solution to this can be
found in Europe’s cultural heritage and the opportunities it offers, especially to adults from
disadvantaged categories. Considering the limited employment opportunities these people
normally have – even more so in the field of entrepreneurship – the project could widely
benefit people belonging to this heterogeneous group.

The project aims to give them the skills and knowledge necessary to start a business in the
field of cultural heritage. Their cultural identity and sense of European belonging will be
reinforced thanks to their increased knowledge on the shared past and values that shape
modern day Europe. And by focusing on the relationship between adults from
disadvantaged groups, entrepreneurship and cultural heritage, the project takes into
account the social dimension in this threefold connection. Practical aspects, such as the use
of ICT in cultural heritage related enterprises, conducting needs analyses, developing
business plans, etc, will also play a significant role.

This toolkit covers four main subjects: The Connection between Cultural heritage and Social
Inclusion (Fundacja ProScientia Publica, Poland); How to Develop Entrepreneurial Skills in
such a field as Cultural Heritage (ALPE, Spain); How to Understand the Needs of the Cultural
Heritage Sector and Combine them with the Needs of Adults from Disadvantaged Groups
(Itaka Training, Italy); and Cultural Heritage and Business – Principles of Sustainable
Development (ed-consult, Denmark).

The chapters can be changed and adapted according to how the trainer would like to use
the material. The lessons include aims, outcomes, main content, activities, explanations,
external resources and case studies. This times and instructions are indicative, we
encourage you to adapt the lesson plan and its content to your needs & expertise and
especially to the background of your group. We also recommend leaving some time at the
end of the session to reflect on the content and share impressions and feedback.
We hope that you enjoy reading and using our toolkit, and to prospective entrepreneurs:
good luck!