In recent years, the virtual form of business activity has notably increased. The importance of this
form is growing, because the nature of the enterprise, which becomes a place that combines a
variety of ideas, concepts, designs and technologies, is changing. This is particularly important in
micro and small enterprises. The creative and entrepreneurial potential of women is a latent source of economic growth and new jobs and should be encouraged by creating favourable conditions, support facilities and mechanisms and providing them with relevant e-training opportunities. One of the best ways to stimulate business development and personal growth is through “virtual working”.
“Virtual working”, that is, the worker is not necessarily be moved to job site or to an office or premises
where particular service is needed. These tasks are also strongly personal time, skill, knowledge and
effort oriented.
Moreover, many countries are bringing in several attractive regulations for virtual working, say home
based working; including income tax exemptions to some thousands Euros level, free or reduced rate
social insurance and indemnity insurance including pension. Turkey is one of the leading countries in
this theme in parallel to new laws and regulations which have been introduced during late 2018 and
during the fresh months of 2019. Same encouragement is well visible in partner countries.
Delivering the possible virtual services are very well suitable for “home based” micro-entrepreneurship. As inactive women are suitable part of the population which confirms to this new
the trend from the most aspects and inactivity is forming around 26.7% of European population, there is
not a real development targeting this group in this new field of cloud-based training and virtual
Hence, the philosophy of this project is the verification of employment channels where someone can
actually talk about “an advantage of being at home in this unique virtual business channel” and
develop efficient and effective e-Training model and material for inactive women to become entrepreneurs at their homes.
FlexWork model will be market oriented training and directly link e-Training to e-Working. It will
definitely help to inactive women to come back to working life. For this purpose, nine partners came
together from six countries having different natures changing from HEI, ICT, e-VET, R/D fields and to women NGOs, for having complete professions be together to realize FlexWork idea. Pilot e-Training will be model for developing more virtual activities e-Training material in the future.
The design includes two sections of inactive women who have a desire to re-integrate (or integrate)
themselves to the labor market; the first section are those with lower educational qualifications, no or limited former experience, maybe just stepping into to the labor market, but have a talent, some basic skills, have a real desire and open for self-training, who will be future home office owners “start-ups”; the second section is those who have been away from the labor market for some time; or already running a home office, have a former experience, accumulated knowledge and business oriented background but can not re-engage to working life because of various reasons making them inactive, “guide women”. FlexWork plans to furnish a methodological e-training framework for both parties, so that guide women will support and guide start-ups when they launch to virtual working environment; establishing the flexible working opportunity for both parties.
Market oriented e-Training will be developed following the state of the art need analysis employing
many diverse surveys targeting start-ups, guide women and also market players, and resulting training will be applied to target groups via FlexPort portal supported with an associated mobile app,
with the further aid of e-Handbook tool. Field tests will be carried out in parallel to exploitation
activities and dissemination oriented multiplier events, and the result will be released as a model
report and paper based on correlations of initial surveys’ and feedbacks’ received during the trials.
Moreover, possibility and applicability of academic courses targeting “virtual working” will be
questioned/discussed during activities and events for preparation of minds in HEI environment.
FlexWork claims that flexible form virtual work is the antidote of inactivity, and in the medium and long term this model will be able to solve inactivity problem in EU, in parallel to technological developments; knowing that many conventional job positions will be replaced by either robots or artificial intelligence oriented platforms; such as mobiles are doing simultaneous translations and they will replace this job position after being developed further; virtual working will be more common in the form of home offices. The less inactivity rate in societies will definitely mean more wealth, which is the core of all targets of nations.